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Non-profit with a public campaign site

A weekly web analytics brief that says what changed and why

Google Analytics had all the answers and nobody opened it. Now a brief arrives every week: what changed, where visitors came from, which pages deserve a better title, and how fast the site is.

1 brief
a week, written for people who do not open Analytics
20 pages
on page one of Google flagged for a better title
0 keys
pasted; the client connects with their Google login

The problem

The team knew traffic was "up" or "down" and little else. Search Console was never opened. Nobody knew that AI assistants had started sending visitors, or that a dozen pages sat on page one of Google with a click rate that a better title would double.

What the team did

The client connects Google Analytics and Search Console with their own login; no keys are pasted. Every week the platform takes a snapshot: traffic and conversions against the previous period and the same week last year, where visitors are, which sources and campaigns worked, referrals from AI assistants, and site health from PageSpeed.

Vera writes the narrative for people who do not read dashboards, and the opportunity list names the exact pages on page one and two of Google with the lowest click rate for their impressions.

AI employees involved

  • Hunter · Research & Media Monitoring Analyst
  • Vera · Senior Verification Analyst
  • Porter · Production Editor & Publishing Gatekeeper
  • Clara · Client Relationship Manager
  • Hunter
  • Vera
  • Porter
  • Clara

Accounts connected

  • Google Analytics 4
  • Google Search Console
  • PageSpeed Insights

Connected by the client with their own login; access is read-only unless a person approves a specific action.

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