Marketing team of a B2B manufacturer
Industry and competitor news in any language, verified, one story per event
The marketing team followed forty sources in three languages and still missed things. Now they read one verified list a day, with every story summarised in English and scored for relevance.
- 118 → 12
- raw articles a week reduced to verified stories
- 3 languages
- read and summarised in English
- 1 brief
- every Monday linking news, competitors and deals
The problem
Newsletters, Google alerts and a shared folder of links. The same announcement arrived five times from five outlets, foreign-language coverage was skipped, and nobody could say which competitor had announced what last quarter.
What the team did
The team lists its topics, competitors and regions on the dashboard; keywords are translated for each region automatically. Hunter collects every morning, Vera bundles the same event from different outlets into one story, checks the key facts, and writes a short summary in English with a relevance score. Porter publishes what clears the bar and holds the rest for a person.
Watson reads the week across both menus and writes the brief: which competitor moved, which topic is heating up, what touches an open deal. Mentor reads the team's thumbs-up and thumbs-down and adjusts the rules so the list gets sharper every week.
AI employees involved
- Hunter · Research & Media Monitoring Analyst
- Vera · Senior Verification Analyst
- Porter · Production Editor & Publishing Gatekeeper
- Watson · Strategy & Insights Advisor
- Mentor · Head of Learning & Quality
Hunter
Vera
Porter
Watson
Mentor
Accounts connected
- Google News
- Brave Search
- RSS feeds
- Slack
Connected by the client with their own login; access is read-only unless a person approves a specific action.
Want this for your business?
Swiss Commerce sets the team up for each client personally and invites your people when it is ready.
Talk to Swiss CommerceMore case studies
Road-safety technology (B2G sales)
Every sales call analysed and in the CRM within the hour
Professional services (consulting and advisory)
Meeting recordings turned into CRM deals, outcomes and next steps
Real-estate data and lead generation
A third of the cloud bill found in the first review of an AWS account