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Marketing team of a B2B manufacturer

Industry and competitor news in any language, verified, one story per event

The marketing team followed forty sources in three languages and still missed things. Now they read one verified list a day, with every story summarised in English and scored for relevance.

118 → 12
raw articles a week reduced to verified stories
3 languages
read and summarised in English
1 brief
every Monday linking news, competitors and deals

The problem

Newsletters, Google alerts and a shared folder of links. The same announcement arrived five times from five outlets, foreign-language coverage was skipped, and nobody could say which competitor had announced what last quarter.

What the team did

The team lists its topics, competitors and regions on the dashboard; keywords are translated for each region automatically. Hunter collects every morning, Vera bundles the same event from different outlets into one story, checks the key facts, and writes a short summary in English with a relevance score. Porter publishes what clears the bar and holds the rest for a person.

Watson reads the week across both menus and writes the brief: which competitor moved, which topic is heating up, what touches an open deal. Mentor reads the team's thumbs-up and thumbs-down and adjusts the rules so the list gets sharper every week.

AI employees involved

  • Hunter · Research & Media Monitoring Analyst
  • Vera · Senior Verification Analyst
  • Porter · Production Editor & Publishing Gatekeeper
  • Watson · Strategy & Insights Advisor
  • Mentor · Head of Learning & Quality
  • Hunter
  • Vera
  • Porter
  • Watson
  • Mentor

Accounts connected

  • Google News
  • Brave Search
  • RSS feeds
  • Slack

Connected by the client with their own login; access is read-only unless a person approves a specific action.

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