Agentic Dashboard
← All case studies

Regional news publishing (operations)

A Basecamp full of to-dos triaged, answered and drafted every hour

Dozens of open to-dos, comments and questions lived in the client's Basecamp with no owner on the agency side. Now every to-do is read within the hour, classified, and either done, answered with evidence or drafted for a person to send.

< 1 hour
from a new to-do to a classified task with a first finding
36
open to-dos mirrored and triaged on the first day
0
messages posted to the client without a person

The problem

The publisher ran its business in Basecamp: banner bookings, plugin questions, SEO requests, recurring chores, security worries. Items were assigned to the agency in five different lists and comments arrived at all hours. Answering them meant reading everything, every day, and the questions that needed a business decision blocked the ones that were plain engineering.

What the team did

Hunter mirrors every to-do assigned to the agency and every item in the watched lists, and a webhook brings comments in as they happen. Vera classifies each one: engineering, content, business or unclear.

Engineering items go to the Engineer, which investigates on the live server, applies what it may and proposes the rest. Questions that need a business decision are answered with what the agents can and cannot confirm automatically, and the reply is drafted for a person to post. Nothing is ever posted to the client's Basecamp by an agent.

AI employees involved

  • Hunter · Research & Media Monitoring Analyst
  • Vera · Senior Verification Analyst
  • Engineer
  • Clara · Client Relationship Manager
  • Hunter
  • Vera
  • EEngineer
  • Clara

Accounts connected

  • Basecamp
  • Slack
  • AWS (IAM user)

Connected by the client with their own login; access is read-only unless a person approves a specific action.

Want this for your business?

Swiss Commerce sets the team up for each client personally and invites your people when it is ready.

Talk to Swiss Commerce

More case studies